Privacy Policy

 

Privacy Policy

Effective Date: 6/16/2025

At Ethel’s Baking Co., we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information in connection with our SMS and email communications.

Information We Collect

When you subscribe to receive SMS or email communications from us, we may collect the following:

  • Name
  • Email address
  • Mobile phone number
  • Order and purchase information
  • Interaction history (e.g., email opens, SMS responses)
  • Any information you voluntarily provide

How We Use Your Information

We use your information to:

  • Send transactional communications, such as order confirmations, shipping updates, and account information via email.
  • Send promotional and marketing communications via SMS and email.
  • Personalize your experience and provide relevant product recommendations.
  • Improve our services, customer support, and marketing efforts.
  • Comply with applicable laws and regulations.

We do not sell or rent your personal information to third parties for their own marketing purposes.

Communication Consent

Email: By providing your email address, you consent to receive transactional emails (such as order notifications) and promotional emails from Ethel’s Baking Co.

SMS: By providing your mobile number and opting in, you consent to receive promotional text messages from Ethel’s Baking Co. Message frequency may vary. Message and data rates may apply.

Opt-Out

  • You can unsubscribe from promotional emails at any time by clicking the “Unsubscribe” link at the bottom of any marketing email.
  • You can opt-out of SMS marketing by replying STOP to any SMS message from us.
  • Transactional communications related to your orders may still be sent even if you opt out of marketing messages.

Data Security

We take reasonable precautions to protect your personal information. However, no method of transmission or storage is 100% secure.

Children's Privacy

Our services are not intended for children under 13, and we do not knowingly collect information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have any questions, please contact us at:

Ethel’s Baking Co.
15000 Commercial Drive
Shelby Township, MI 48315
customerservice@ethels.com

A Coupon For A Free Treat Mailed Right To Your Door – Just Tell Us Where to Send It!

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Coupon valid for in-store purchases only at your local retailer. Visit our Store Locator to find Ethel's product available near you. Not redeemable for cash.

Free coupon limited to one per household. Must be 18 years of age or older and reside within the United States. Submissions with invalid, missing or duplicate information will be disqualified. By signing up, you consent to receive future marketing communications from Ethel's Baking Co, which you may opt out of at any time.